Edited by: Design Note Editorial Department
This book provides a comprehensive explanation of the latest branding projects by Japan's top art directors, including Kenya Hara, Kashiwa Sato, Manabu Mizuno, and Akihiro Nishizawa, with plenty of visuals. It provides a thorough look at their thinking and creating processes, from logos, packaging, advertising, and graphics to the construction of the entire brand.
As the business environment changes dramatically, designers are expected to do more than just show their work. The ability to identify brand issues, create new value, and weave a story is essential for future design. This book sheds light on the core of these skills through cutting-edge projects.
Packed with concrete hints for creating "designs that sell," this is a must-have book filled with answers that current art directors and designers, as well as aspiring designers, want to know.
This book, "Design Note BOOK: The Strongest Branding Design," is the definitive edition, an expanded and published version of the highly acclaimed mook "Design Note Premium: The Strongest Branding Design," published in 2021.
This book provides a comprehensive explanation of the latest branding projects by Japan's top art directors, including Kenya Hara, Kashiwa Sato, Manabu Mizuno, and Akihiro Nishizawa, with plenty of visuals. It provides a thorough look at their thinking and creating processes, from logos, packaging, advertising, and graphics to the construction of the entire brand.
As the business environment changes dramatically, designers are expected to do more than just show their work. The ability to identify brand issues, create new value, and weave a story is essential for future design. This book sheds light on the core of these skills through cutting-edge projects.
Packed with concrete hints for creating "designs that sell," this is a must-have book filled with answers that current art directors and designers, as well as aspiring designers, want to know.
This book, "Design Note BOOK: The Strongest Branding Design," is the definitive edition, an expanded and published version of the highly acclaimed mook "Design Note Premium: The Strongest Branding Design," published in 2021.
Released 26/02/05
▼Click here for details about the book▼
The most powerful branding design | Seibundo Shinkosha Co., Ltd. (seibundo-shinkosha.net)