Idea No. 415 (October 2026 Issue)

[Feature] Design for Broadcast and Streaming —Weaving Visual Expression with Objects and Experiences

Since the late 2010s, livestreaming culture driven by VTubers and streamers has expanded rapidly, developing a distinctive visual culture of its own. From character designs and logotypes to stream layouts, thumbnails, and event graphics, the diverse forms of expression emerging from this culture shape streamers’ identities and activities while continuing to evolve through their relationships with fans.

This feature showcases 18 creators working in livestreaming, introducing their work and the creative processes behind it. It explores the ideas and techniques that inform design for VTubers and streamers. Alongside these profiles are essays examining the fandoms and communities that sustain livestreaming culture, as well as the economic landscape of the VTuber industry. Together, they document the current state of livestreaming design, where objects and experiences intersect in digital spaces to give rise to new forms of visual expression.

Featured Work
花杜ゆのき
かねこあみ
saku39
跡生なにか
維漣
玉野ハヅキ
じんかい
TSCR
ファッションセンター（ゑ）
菅原ヒロト
RICOL
Nate
パンチ
林田新
リチャード・ファルセマ
将軍/SHOGUN.

Interviews
Kaoru Miyazaki
石垣駿介

Conversation
将軍/SHOGUN. × 有馬トモユキ

Essays
広田稔、吉川慧、山野弘樹

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Idea No. 415 (October 2026 Issue) | Seibundo Shinkosha Publishing Co., Ltd. (seibundo-shinkosha.net)