Edited by: Design Note Editorial Department
The impression of a brand can change dramatically with just the choice of font.
The power of letters to lead to successful branding. A thorough explanation of how top designers select and use letters.
Letters play an important role in branding.
How you choose and use fonts can greatly affect the impression your brand makes. In this book, top designers explain the techniques using real examples!
Now that there is a demand for deployment in a variety of media, not just paper but also the web, smartphones, digital signage, and more, the font options are increasing, making it increasingly important to know which fonts to use and how to use them.
The letters you choose casually can affect the worldview of your brand. This book explores the power of letters through examples from 15 designers.
The program will feature design examples that are key to branding, such as logos, original fonts, package designs, and websites.
You will learn how to visualize a brand image, including how to choose fonts according to purpose and how to design original fonts.
・I want to improve my branding sense. ・I want to learn the techniques of designers and art directors. ・I want to make my presentations to clients more persuasive!
This book is recommended for those who are looking to expand the possibilities of branding from the perspective of "text."
The impression of a brand can change dramatically with just the choice of font.
The power of letters to lead to successful branding. A thorough explanation of how top designers select and use letters.
Letters play an important role in branding.
How you choose and use fonts can greatly affect the impression your brand makes. In this book, top designers explain the techniques using real examples!
Now that there is a demand for deployment in a variety of media, not just paper but also the web, smartphones, digital signage, and more, the font options are increasing, making it increasingly important to know which fonts to use and how to use them.
The letters you choose casually can affect the worldview of your brand. This book explores the power of letters through examples from 15 designers.
The program will feature design examples that are key to branding, such as logos, original fonts, package designs, and websites.
You will learn how to visualize a brand image, including how to choose fonts according to purpose and how to design original fonts.
・I want to improve my branding sense. ・I want to learn the techniques of designers and art directors. ・I want to make my presentations to clients more persuasive!
This book is recommended for those who are looking to expand the possibilities of branding from the perspective of "text."
Released on 25/06/12
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How designers choose and use fonts | Seibundo Shinkosha Co., Ltd. (seibundo-shinkosha.net)