Description
The first special feature is titled "Knowing the past reveals the future - 40 years of "Florist" and the flower industry", and looks back on the trends in the flower industry from the magazine's launch to the present, using the pages of the magazine from those times. It provides an overview of how social trends and the flower business industry have linked and changed over time, through themes, events, and products that attracted attention at the time. It also includes behind-the-scenes stories from the editorial process at the time of the magazine's launch, interviews with people who have cooperated in the production so far, the history of Japan's flower industry, and changes in the cover. This is a collector's edition, brought to you with gratitude for the past 40 years.
The second feature is "One color or mixed - Enjoy! Bouquets in spring colors." Flower artists who have been active in "Florist" for many years and other talented florists will propose beautiful spring bouquets by theme color.
table of contents
＜Feature＞
[First special feature] Knowing the past gives you a glimpse into the future. A nostalgic look back at 40 years of "Florist" and the flower industry! A collection of covers from the past 40 years. The background to the launch of the magazine, the changes surrounding flowers, and the future. The history of the Japanese flower industry and "Florist"
Interview with the third editor-in-chief, who knew the magazine's launch The thoughts behind the launch of "Florist" and the inside story of the magazine's production Trends reflected in the special feature theme Uncovering 40 years of the flower industry through the pages of the magazine The launch of "Florist", a decade filled with the excitement of the flower boom 1984-1988 The art and business of flowers / 1989-1993 The expanding world of flowers
Towards the 21st century. After its peak, the flower business is entering a period of transition. 1994-1999: The era of flower artists / 2000-2004: The era of change towards the 21st century. Market expansion is the theme /
The era of florists seeking individuality
2005-2014 (1) I want to know what's going on inside that shop! / (2) Overseas and Japan, trends and anti-trends / (3) The focus shifts from "design" to "management" / (4) Find Japan's top florists you've never met before!
Is SNS an enemy or an ally? 2015-2017: Signs and spread of the “photogenic” trend / 2018-2019: Popularity of dried flowers and the expansion of interview destinations / 2020-2025: Changes after staying at home
[Second Feature] Enjoy a bouquet of spring colors, whether it's one color or a mix!
jardin nostalgique / Shinichi Nagatsuka / Flower Studio Kurumi / Len Alkemade / fleurs tremolo Kitanaka Plant Shop / VERT DE GRIS / Japan Floral Planning / NOIR CAFE Dorien Roling / Flower Shop Nonno / Agatte Les Fleurs
<Serial>
Flower Almanac / Oka Hiroyuki Getting Started with Little, the Free-spirited Florist / Iki Yukari Plants We Want to Pass on to the Future Miho Hanji's "Eye-catching" Styling with Flowers and Accessories / Miho Hanji Kids Photo Styling by Age Brought to you from Europe! Eco Flower Information Bureau / Wakamori Yuri An Illustrated Guide to Dissecting European Roses Sparkling Graffiti Learn How to Make Bouquets by Technique / Hashiguchi Manabu Bouquets that Unfold Downwards Seasonal Branches / Nagatsuka Shinichi April Branches: Cornus Cherry / May Branches: Pussy Willow Botanical Metamorphosis Dismantling and Reconstructing Plants / Niwa Hideyuki An Installation Using Camellia Leaves An Unprecedented Plant Art "Aoki-Style Horticultural Method" The Evolution and Succession of the Aoki-Style Horticultural Method
Well-blooming project / Flower Country Japan Council In order for "flowers" to continue to be chosen in the future, we will discuss the challenges, expectations, and ongoing efforts. A dish on a certain day / Yuri Nomura x Yoko Takahashi Plant breeding / Shiotsu Botanical Research Institute Exploring seasonal flowers / Nao Takakura Aster / Growtech Florist Co., Ltd. Flower walk / Hanafuku Kozaru Iris Other flowers / Kaoru Yokoo Kento Mori
Released 03/07
▼Click here for details about the book▼
Florist April 2025 issue | Seibundo Shinkosha Co., Ltd. (seibundo-shinkosha.net)