Author: Yoshiki Uchida
Art director Yoshiki Uchida selected 50 projects from the logo projects he has created over the past 10 years.
We will not only introduce the final adopted design, but also the "rejected ideas" and "idea generation methods" that led to it, including the thought process.
"Rejected" does not necessarily have a negative meaning; there may be important hints hidden within it.
This book focuses on how to incorporate meaning into a logo, rather than specific know-how and skills for creating a logo.
This is a fun and visually easy-to-understand guide to what makes a persuasive logo.
◆Learn the thought process from “rejected ideas”!
◆Explain how to come up with ideas in a visually easy-to-understand and fun way!
◎ Recommended for: ・Current designers ・Students aspiring to become designers ・People who are not related to the industry but are interested in design ・People who want inspiration for ideas, not limited to design, etc.
★The site contains content that is useful not only for designers but for a wide range of people.
It's also packed with playful graphics and illustrations, making it a fun read that you can enjoy over and over again.
Art director Yoshiki Uchida selected 50 projects from the logo projects he has created over the past 10 years.
We will not only introduce the final adopted design, but also the "rejected ideas" and "idea generation methods" that led to it, including the thought process.
"Rejected" does not necessarily have a negative meaning; there may be important hints hidden within it.
This book focuses on how to incorporate meaning into a logo, rather than specific know-how and skills for creating a logo.
This is a fun and visually easy-to-understand guide to what makes a persuasive logo.
◆Learn the thought process from “rejected ideas”!
◆Explain how to come up with ideas in a visually easy-to-understand and fun way!
◎ Recommended for: ・Current designers ・Students aspiring to become designers ・People who are not related to the industry but are interested in design ・People who want inspiration for ideas, not limited to design, etc.
★The site contains content that is useful not only for designers but for a wide range of people.
It's also packed with playful graphics and illustrations, making it a fun read that you can enjoy over and over again.
Released 25/08/12
▼Click here for details about the book▼
Learn Logo Design from "Rejected Ideas" | Seibundo Shinkosha Co., Ltd. (seibundo-shinkosha.net)